Intellectual property will be taken into consideration as a way to protect folklore. The discussion will deal with recent studies that have analyzed the various aspects of cultural appropriation. This contribution aims at framing the problem in the nowadays fashion industry as well as investigating the various possibilities of protecting folklore while preserving cultural identity. Today’s discussion focuses on the vindication by various ethnic groups of ways to protect their own folklore as expression of their own cultural identity. Influences were reciprocal, with the phenomenon of Orientalism going hand in hand with that of Occidentalism. At the same time, it has always been a dynamic phenomenon in which different styles, designs and models converged, acting both as a source of attraction for designers as well as a source of inspiration to draw and depart from in an attempt at innovation. Fashion is considered an element of “cultural identity”.
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